Since it first emerged towards the tail end of 2019, the novel Coronavirus has spread like a wave around the world, leaving in its wake a trail of death and upheaval. However, aside from the shocking death count and infection numbers caused by the virus, COVID-19 has also had tremendous implications for employment.


In the second quarter of 2020 alone, it was estimated Coronavirus could have cost up to 400 million jobs globally. With businesses going bust the world over – and increasingly fewer job prospects – many people are taking the bold step to set up their own ventures.


Going it alone and starting your own business


While it might seem like madness to launch a company during a pandemic, in truth, going it alone may offer the best and most secure career prospects – at least in the short term until economies recover. The best example is Companies of all stripes frequently need help with writing. Whether you’re creating blog posts, website copy or even articles on prestigious websites, you can easily turn writing into a one-person business – just make sure your editing and proofreading skills are up to snuff.

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If you’ve found yourself unemployed as a result of COVID-19 (or any other reason) and are looking to start a business, here are a few top tips to help you get started:


Draw up a business plan: While you might have a clear idea in your head what you’re going to do and how you’re going to operate, at some point, it’s highly likely you’re going to have to explain these ideas to a third party (for example, to gain funding or help a web developer make a site tailored to your needs). Writing a detailed business plan will help focus your mind and give you a clear direction for moving forward.


Research your intended market sector and perform a SWOT analysis: No matter what product or service you intend to offer, you should do comprehensive research into your sector to see what competition already exists. Looking at other companies will also likely give you additional ideas on how you might operate – or even provide inspiration for other products or services. You should also perform a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis on your business concept to assess its viability and identify possible prospects or risks. A SWOT analysis is one of the best ways to strength-test a business without risking time and money.


Choose the right web developer: In today’s interconnected world, your customers will expect you to have a website. Almost all purchasing journeys these days start online (typically with a Google search) to find the products and services we need. Almost without exception, the businesses that were able to survive (and, in some cases thrive) through the recent pandemic all had a strong and established online presence. Regardless of whether the virus eventually subsides, you need to have a professional presence online. While it’s possible these days to build a website yourself, if you want to have a real impact and make a success of the considerable opportunities that exist online, you would be well advised to seek professional assistance from a company like the


Get proactive with your marketing and promotions: No matter if you’re launching purely online or also have a physical real-world store or premises, clients are unlikely to just come to you so start getting creative with your online and offline marketing as soon as possible to build awareness of your brand. You should think about running web promotions, social media campaigns, Search Engine Optimisation and local marketing to increase foot-fall and quickly start turning a profit.





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