With the global move to flexibility in the workspace, many companies now use self-employed people to fill positions. These fixed terms or service-specific roles boost the freelance or gig economy trend, making it a highly competitive space.
If you’re in the market for a more variable job or starting a side hustle, you need to get noticed and stand out from the crowd. This article explores ways to create a professional online portfolio to have you first in line.
Creating a professional online presence, like a website, a digital gallery, or a portfolio of your work, is vital. The first prize is to get it done by consulting a service provider that understands your unique skill set and the industry you’re operating in.
If you’re a designer, work with someone who has an eye for creative detail and flair. If you’re in the tech industry, get someone who understands the latest trends and is an early adopter to innovations.
Back up the graphics and visuals you use with your biography or profile. Exhibit samples of your work and demonstrate your previous successes. Showcase accolades and ratings or reviews to build credibility and show you’re an authority in your field.
Make it personal. Tell prospective new clients or companies who you are and what you do. Show off your unique skills and service offering that’ll add value to them.
Add another layer of authenticity and sincere messaging. Tell people why you do what you do and what their business means to you. Use it as an opportunity to establish a connection.
Your online portfolio should be a launchpad that can take you places. That doesn’t mean you should overcomplicate it. Use an elevator pitch example to summarize the value you offer and why they should hire you.
Once you’ve set up your digital domain, you must maintain and review it regularly. Test all the buttons and links to check that everything is working as it’s intended to.
Monitor the comments section and feedback forms to ensure that you get back to queries. Leaving online comments unanswered, or worse, allowing spam messages in your space doesn’t portray a professional image.
You can also look at your analytics and insights to learn where your traffic comes from. Decide what your metrics will be upfront and adjust how you share or advertise your portfolio to test and improve results. You could also ask one of your peers or a mentor to give it a once over for constructive feedback.
There are many online portfolios competing for attention and new job opportunities. Ensure yours is done professionally by asking for input from someone who understands you, your service offering, and your industry.
Add your own unique personal flair and keep it well maintained. Optimal results and success are sure to follow suit.