93% of hiring managers will review a candidate’s social profile before making a hiring decision. While this may seem scary, hiring managers aren’t actively searching for reasons not to hire someone. They’re often looking for reasons to make a job offer, and job hunters can use social media to stand out.
The fact that employers’ searching social media accounts has increased 500% in the last decade is no accident. There’s a wealth of information at the fingertips of many of these employers and job seekers can use their social profiles to stand out. Posting about passions related to the line of work, times someone has volunteered, or even recent donations to causes one may be passionate about can help job seekers.
But posts can also stand out in a negative light. Referencing illegal drugs or sexual posts are some of the worst things job seekers can do. Poor spelling, profanity, discriminatory comments, or bad reviews of previous co-workers or places of employment are also bad ideas. This doesn’t mean to hide everything altogether. 41% of hiring managers are less likely to interview job candidates if they are unable to find information about that person online.
Changes to settings and managing what your friends post on your profiles or about you are helpful ways to avoid social media costing you a dream job. Staying active on social media and posting about things related to a job you’d love can also help. Social media shouldn’t be feared in the job hunt, and, if used appropriately, can help you stand out for your next job opportunity.
The graphic below provided by Rawhide Boys Ranch explores the topic further: