This article is part of the “Job search tips” series.
Looking for a new job can be an enormous task. But, break the job search down into simple steps and you’ll be signing that employment offer in no time…
You should look at job search as a marketing campaign, you are the product. Even the best products need strong marketing. For you; Who and what is your target market, the types of employers who would be looking for an employee with your experience and qualifications? Are your skills industry specific or agnostic?
For marketing you, think of yourself in terms of the classic marketing 5Ps:
Product: What key skills and attributes can you offer your “customers” (employers)?
Price: What is your value? Do your educational background, experience, and professional strengths qualify you as a premium product-something elite-or will you need to start “discounted” to get your foot in the door of your targeted sector?
Promotion: What themes or messages convey what you have to offer professionally?
Place (distribution): How will you distribute yourself on the market? Consider using multiple means of “delivering” yourself to potential employers. This could include on-campus recruiting events, job ads, career fairs, company websites, executive recruiters, and referrals from your network.
Positioning: What differentiates you from other candidates? What is unique about your skills, background, or interests? (This is what almost everyone I work with struggles with).
You might need some help with; assessing yourself and your career goals / creating a strong resume/learning how to tailor your resume to specific opportunities / creating a realistic job search strategy / enhancing your online and offline presence / mastering interviews / salary negotiation.
If any of these requirements resonate, my Career Acceleration Plan will help you achieve that and more: http://bit.ly/14TBOlw
Even if you don’t want to change jobs now, why not let’s have a chat about your career’s next steps, it costs nothing and will give you clarity on your next step. Just click on the link below and let the technology fix a time for us to speak.
http://my.vcita.com/daba43a1/
Look forward to chatting.
Warm regards
Margaret Buj
Interview & Career Coach
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Margaret Buj is an Interview Coach who’s helped hundreds of professionals across Europe and the US to get the jobs and promotions they really wanted. Margaret also has 9 years of experience recruiting for a variety of positions at all levels across Europe and in the US, primarily in technology and e-commerce sectors. If you want to find out how recruiters read resumes, why you are not getting hired, how to sell yourself successfully in a job interview, and how to negotiate your best salary yet, you can download her FREE “You’re HIRED!” video course.
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