If you’re part of an organisation that wants to share information about new products, services, or training, a webinar can be a great way to get the message across virtually. Due to COVID-19, you may not be able to host events and meetings in person, which is why more and more businesses are heading online and hosting webinars. Here are five tips on how to plan and execute a successful webinar.
Define the Purpose of Your Webinar
Before you decide on whether to host a webinar, you should define the purpose of the event and who will benefit from it. Establishing your audience, the subject matter, and how much time you will need to cover the topic is important. As you will be hosting virtually, it’s vital that your audience are kept engaged from start to finish. The last thing you want to do is host a webinar to the wrong demographic. Therefore, having informal conversations and conducting surveys can help you decide whether to host a webinar.
Recruit a Webinar Speaker
If you have decided to host a webinar, it is crucial that you pick an experienced virtual seminar keynote speaker. If you don’t know where you could find the perfect speaker for your event, check out Speakers Corner. They have a wide variety of webinar speakers who have many years of experience hosting virtual events. The company boasts a portfolio of popular television presenters who can even host and facilitate your webinar. No matter who you pick to speak on your behalf, all their speakers have excellent communication skills and know how to captivate an audience.
Choose a Webinar Tool
There are dozens of web conferencing software options and tools to pick from to host your webinar. If you aren’t tech-savvy, it’s best to stick with the most popular webinar tools that have easy to follow instructions, not only for you, but for those who attend the event. Whether you host a Facebook Live, Zoho Meeting, or choose GoToWebinar, all three are popular platforms that your viewers can access with ease.
Schedule a Practice Session
A couple of days before your webinar takes place, it’s recommended to do a test run so you can be confident with your event and minimise the risk of technical issues. Make sure that any equipment you use for the webinar is thoroughly checked over so that your speakers are ready and prepared for the event. A practice session can be a great chance to generate excitement for the upcoming event too.
Publicise Your Webinar
To ensure all invitees attend your webinar, make sure that you leave plenty of time to publicise the event. You can achieve this by creating an event page on social media and using email marketing tactics to send curated content to your guests’ inboxes.
One of the main advantages of a webinar is that no one has to travel or make any special preparations or arrangements. Whether you want to attract new clients, share updates in your company, or let consumers know about your latest product, all the guidance above can help you plan and deliver a successful webinar.
