Even at work, you have a personal brand. What are people saying about you when you’re not in the room? Are you giving off the right vibe to your colleagues and conveying the brand you want to at work?

Developing your personal brand is essential for the advancement of your career – it is what makes you special and how you’ll become more valuable to an organisation.

Here are a few tips on how to develop your personal brand:

Get clear on your unique value proposition

To become respected in your company or industry, you need to be very clear on what unique value you provide and how to connect that to your company’s mission.

Most people – and I see it all the time with my interview coaching clients – are not that clear on what makes them different from others. This is the reason they don’t get the jobs or promotions they are after!

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